SEO Advertising Traralgon — What will 2016 hold for local small business?
SEO Advertising in Traralgon is a challenging matter, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the bend, but if you find out the important parts of the past and look for trends you can get a better understanding. This is specifically true for SEO. I would like to try and point out to you several of the major patterns that have been coming out in 2015 throughout the Traralgon SEO sector and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be specifically useful if you are a local Traralgon business.
This is the largest emerging trend and it is going to keep boosting in importance. This means that if you are an Traralgon company and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Traralgon searches were in fact ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are swiftly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain popularity in Traralgon.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Traralgon business. 1– you should be observing growing patterns, and ensure you have the capability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting deals to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Traralgon store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s a brilliant advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for inventive ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how individuals can keep reinventing ways to get their business out there, and the same might be done for your local company in Traralgon. Be creative and even analyze what people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to combine a related idea into you own strategy.
My last pieces of parting suggestions– and these are things that you can possibly do now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Traralgon level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Traralgon businesses, so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au