A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing digital landscape, it’s crucial that companies keep up to date with Google’s best practices to make sure they continue to be competitive in their relevant online markets. With Google being the most dominant and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet creates. Due to this fact, Google releases a plethora of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is essential though, is that all online providers that use Google-related services (basically every online provider), recognise considerable changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online enterprises have to be flexible and conform with new Google updates as quickly as possible to make sure that they aren’t negatively impacted by these new releases.
The most prevalent Google update that has recently influenced online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s exceptionally important that online providers incorporate the appropriate changes as swiftly as possible if they aspire to reduce any harmful consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is saved in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are supplying their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will undoubtedly affect millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become frightened of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that would like to secure their formerly non-secured (HTTP) web pages, they will need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages online. In time, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the differentiation between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet due to the fact that it will be extremely difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Traralgon by phoning 1300 595 013, or visit their website for further information: http://internetmarketingexpertstraralgon.com.au