SEO Tactics To Forget About in 2018
In today’s competitive market of digitalisation and globalisation, it’s critical for businesses to utilise online strategies and tactics that enhance their exposure to customers that are actively searching for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a superb investment that will grow your visibility and conversion rates, or if used improperly, can hurt your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.
Rather than discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be completely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly identify how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the start of SEO, and its value as an SEO tactic has evolved rapidly since then. Although link building continues to be amongst the leading three SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which correlates with valued information on a website.
Aggressive link building transpires where links are garnered in an abnormal way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The objective in doing this is to enrich a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a considerable role in SEO, so it’s important not only to identify any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a reliable SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are frequently changing and it’s important to keep up with these changes to thrive in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk with Internet Marketing Experts Traralgon on 1300 595 013, or visit our website for further information: http://internetmarketingexpertstraralgon.com.au