Social Media Marketing – Say More On Twitter

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can voice their annoyance with the 140 character limit in more detail, now that Twitter has officially affirmed that they have increased the character limit to 280 per Tweet!

The social networking platform, which was introduced in 2006, grew aggressively to become one of the most prominent social media sites across the globe, however recent declines in growth induced the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that strongly defined the social networking site, Twitter declared on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After administering a number of tests over the last couple of months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like South Korea, Japan, and China will stay at the 140 character limit, merely because there’s no warrant for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the other hand, suffer from crammed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After conducting a chain of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be helpful for the majority of users. Due to the fact that 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t have to send several messages. Also, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for digital marketers and SEO consultants? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter lengthened the character limit, users have encountered a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have reduced threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations noted that it can often be difficult to follow and respond to. Additionally, brands are enjoying the longer Tweets as it enables them to fit more complete information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the growth of organisations using social media as a platform to handle customer service matters, customers can now articulate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is greatly enriched. Prior to this change, many users would have depended upon other social netowrks like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media networks if they wanted to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very content with their latest update. Nothing is set in stone in social media, as making changes to stay on top of changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Traralgon by calling 1300 595 013, or alternatively visit their website for additional information:


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