The Complete Guide to Keyword Research and Planning

The Complete Guide to Keyword Research and Planning

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Market research is one of the most valuable sources that a marketer can utilize to pinpoint information that will help in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to encourage your target audience to visit your website.


Keywords basically sum up the soul of your web pages in a few words. Considering that there are several ways to say the same thing, marketers utilize keyword research to help them to make decisions based on customer and competitive data, in lieu of just guessing. This article will reveal to you how to undertake keyword research in a somewhat practical and accessible way.


How to perform keyword research?


There are six imperative procedures to adopt when executing keyword research. The ultimate goal is to accumulate a list of incredibly targeted keyword phrases that summarize your website content accurately. Let’s look at this process in more detail.




Begin developing a list of words and phrases that you feel your target market would utilize to illustrate your products or services. Think about how your clients would discover you on the internet. What sort of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?


As you can understand there are numerous variables to take into account, however, the most important part is to think like an everyday customer and how they would deal with finding your products or services.


Using a research tool


Making use of a keyword research tool to mine your keyword data will help you to determine which phrases have the finest combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker deliver more advanced insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for instance, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This selection will supply you with specific match search results and keyword suggestions, supplying you data on the popularity of your keyword phrases as you’ve logged them.


Refining your keywords list


Since Google Keyword Planner is developed to assist with Google Ads, your end results will be separated into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a thorough list of keyword recommendations categorized by monthly average searches.


Mostly all research tools will give you recommended keyword phrases very similar to your originals, however, they supply you with valued insights into the distinct language your target market chooses to browse for your products or services. These insights can help you in creating and refining your keywords list, along with helping you with your product and content roadmaps.


Verifying keyword relevance


At this moment, you are going to get an enormous list of keywords so it’s crucial that you sort through this list using relevance as the primary criteria. This means keywords that specifically describe your products or services or the content of your landing page. If a phrase does not describe your content concisely and effectively, merely remove them. Do not make an effort to trick Google, or your clients, by choosing loosely relevant keywords.


Verifying keyword demands


Whether or not you’re an SEO advertising expert or a local business owner doing it yourself, you’ll be equipped to figure out the demand of a keyword phrase by taking a look at the average monthly searches in Google Keyword Planner. A high search volume indicates that not only is a certain phrase very popular, but that at this time, this is the specific language that consumers are utilizing to search for your products or services. Using keyword phrases in high demand will optimise your web page because Google will find your content very accurate.


It is typically best to utilize a combination of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach all of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s important to examine what your competitors are doing. Do a search for a keyword in your refined list. If you see results for related products and services, or particularly competitive brands, then this is terrific! Study the sort of language the top results are using, and seek to find weak points in their web pages so you can improve yours. It’s essential to acquire a comprehensive idea of where you stand with your competitors. You do not have to be the leading search result to be successful, you just need to be competitive.


Your keyword research does not have to take up too much time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to aid you with your keyword research planning, contact Internet Marketing Experts Traralgon on 1300 595 013 or visit


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