Top Tips For The Greatest Email Sequences
Having worked as a sales representative for numerous tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are exceptional because they drastically reduce the workload for a sales rep, nonetheless these days, everyone can identify with finding an assortment of email sequences lurking in their inbox everyday that just pester us because we have to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in setting up compelling email sequences that effectively sell their product. Generating convincing email sequences is both a science and an art, and if done skillfully, can produce fantastic results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are vital when it comes to conversion rates. Here are a number of stats which accentuates their importance:
One-third of email recipients will open an email based exclusively on the subject line
Approximately 70% of email recipients will determine if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.
The key to effective subject lines is solving your prospects problems in as little words as possible. As an example, high-quality subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s pivotal that you provide a value proposition in the context of their problem immediately. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Therefore, start your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the second & third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s important that you get to the point swiftly and keep the content focused on the objectives of your prospect.
Tip 3 – Throw out the boring ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an effective first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.
The value of developing effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you ought to consider when constructing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can help you. Get in touch with the team at Internet Marketing Experts Traralgon today on 1300 595 013 or visit their website: http://internetmarketingexpertstraralgon.com.au.